Welcome to A Better Tomorrow Hub
This platform is intended for adults aged 18 and over.
The material on the A Better Tomorrow Hub is intended to share stories, insights, and science from across the region foster responsible change. The information is provided to scientists, public health authorities, regulators, policy makers, investors and adult tobacco and nicotine users in markets where such content is legally permitted.
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Embracing a Culture of Harm Reduction
From clean air to healthier eating, harm reduction is all around us. See how these choices shape better outcomes every day.
Embedding a culture of harm reduction helps reduce the social and physical impacts associated with behaviours deemed ‘risky’ within our everyday lives. These approaches aim to improve both individual and public health and are supported by science and a growing body of evidence demonstrating that the interventions are practical and effective.
Harm reduction acknowledges that while people may continue certain behaviors and lifestyle choices, implementing precautionary measures can significantly reduce potential risks.
The outcomes of harm reduction in our everyday lives include improved physical and mental health, reduced exposure to risky behaviours, and greater overall well-being. Harm reduction empowers individuals to make informed decisions that lead to better, more sustainable life outcomes. Smokeless products, while addictive and not risk-free, may be one such choice for adult smokers who would otherwise continue to smoke, to switch completely.
We believe that through knowledge sharing, we can build a Smokeless World, which is why we created the Omni™, a BAT’s manifesto on tobacco harm reduction intended for scientists, public health authorities, regulators, policy makers, and investors.
Visit asmokelessworld.com and download the Omni™. Review the evidence. Join the Conversation.