Welcome to A Better Tomorrow Hub
This platform is intended for adults aged 18 and over.
The material on the A Better Tomorrow Hub is intended to share stories, insights, and science from across the region foster responsible change. The information is provided to scientists, public health authorities, regulators, policy makers, investors and adult tobacco and nicotine users in markets where such content is legally permitted.
Please confirm your age to enter the site.*
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Global Public Health Authorities on Second-hand Smoke vs Second-hand Vapour
Monday, 16 Jun 2025Learn what Health Canada, the EPA, and the NHS say about the comparative risks of second-hand smoke and vapour exposure.
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Working Together Towards a Smokeless Future
Monday, 23 Jun 2025Why collaboration between regulators, health experts, and industry is essential to accelerate Tobacco Harm Reduction.
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Building a Smokeless Future through Effective Regulation
Monday, 16 Jun 2025Discover how progressive regulation of Smokeless Products can reduce smoking rates and advance Tobacco Harm Reduction.
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Embracing a Culture of Harm Reduction
Tuesday, 17 Jun 2025See how harm reduction is already embedded in our daily lives—from electric vehicles to healthier food choices and beyond.
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The Scientific Foundations of Tobacco Harm Reduction
Thursday, 19 Jun 2025Learn how BAT’s global R&D, product innovation, and independent studies support harm reduction through science.
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A Tale of Two Countries: Comparing THR in NZ and Australia
Wednesday, 11 Jun 2025Learn how different regulatory approaches in New Zealand and Australia have shaped the impact of Tobacco Harm Reduction.
We believe that through knowledge sharing, we can build a Smokeless World, which is why we created the Omni™, a BAT’s manifesto on tobacco harm reduction intended for scientists, public health authorities, regulators, policy makers, and investors.
Visit asmokelessworld.com and download the Omni™. Review the evidence. Join the Conversation.