Welcome to A Better Tomorrow Hub
This platform is intended for adults aged 18 and over.
The material on the A Better Tomorrow Hub is intended to share stories, insights, and science from across the region foster responsible change. The information is provided to scientists, public health authorities, regulators, policy makers, investors and adult tobacco and nicotine users in markets where such content is legally permitted.
Please confirm your age to enter the site.*
Understanding the THR Model
How smokeless alternatives offer adult smokers a scientifically substantiated way to reduce-risk*† from continued tobacco use assuming a complete switch from cigarettes.
The concept of Tobacco Harm Reduction (THR) aims to mitigate the adverse health effects associated with continued smoking by encouraging adult smokers who would otherwise continue to smoke, to switch completely to reduced-risk*† alternatives.
We believe that through knowledge sharing, we can build a Smokeless World, which is why we created the Omni™, a BAT’s manifesto on tobacco harm reduction intended for scientists, public health authorities, regulators, policy makers, and investors.
Visit asmokelessworld.com and download the Omni™. Review the evidence. Join the Conversation.
Disclaimer:
* Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive.
† Our Vapour Product Vuse (including Alto, Solo, Ciro and Vibe), and certain products, including Velo, Grizzly, Kodiak, and Camel Snus, which are sold in the U.S., are subject to FDA regulation and no reduced-risk claims will be made as to these products without agency clearance.
References:
[1] Royal College of Physicians, E-cigarettes and harm reduction: An evidence review. RCP, 2024.